Management philosophy

Greeting from the Company President

The fulfillment of people’s happiness is the origin of corporate activity.

  • Narumi only exists because of our customers and we must always think from our customer’s point of view.
  • We strive to satisfy our customers and provide superior products through the development, production, and sale of ceramic goods such as tableware, with a focus on Bone China, our core foundation. Furthermore, we aim to contribute to the improvement of lifestyles and culture through a business that enhances the pleasure, joy and comfort of people’s everyday lives.
  • Based on creating a sustainable human society and caring for the natural environment without which human life and activity is impossible, we always remember that the fulfillment of human happiness is the origin of corporate activity, and we aim to be a company that is worth working for, and always allows its employees to think freely and make the maximum use of their creative abilities.

Ken Fujie

Mission and Vision


The fulfillment of people’s happiness is the origin of corporate activity.

Narumi utilizes the traditional techniques of Bone China and the modern core technologies to continuously provide well-designed and high-quality products and services that meet our customer needs. Narumi enhances and contributes to the joy in our customers’ lives.

Ten years Vision

We aim to be an excellent company regarded highly throughout the world, and to achieve a level of management suitable to our name in all areas, including social responsibility, scale, and profitability.

Profit Performance

We are a socially responsible corporate citizen that always gives consideration to the environment.

We will strive to ensure the well-being of our employees, and maintain a corporate environment in which our employees can be proud of doing a job worth doing.

▲Page top