Management Principles

Message from President

People’s happiness is the source of our corporate activities. We exist only because of our customers. We always consider everything from the standpoint of our customers. The purpose of our corporate activities is to provide superior products that satisfy our customers through sales, planning, development, and manufacturing of various ceramic-related products, including tableware centered on bone china, which is our core foundation, and to contribute to the improvement of life and culture through businesses that contribute to the joy and comfort of people’s daily lives.  We are deeply conscious of the fact that the source of our corporate activities is the happiness of people, and based on the normalization of human society, we aim to be a company that is worth working for, where workers can always think freely and maximize their creative abilities, while placing importance on maintaining the natural environment that supports human life.

President and Chief Executive Officer
Toshinari Fukui

Mission

“Treasured Whenever Forever”

With the technologies and design skills cultivated since our foundation, NARUMI brings moments of excellence and happiness to life. We pursue excellence in everything we supply and wish for our customer’s happiness, whenever, forever.

Core Value

Tradition

NARUMI carefully nurtures the traditions cultivated through its history and delivers to its customers the splendor of things that have been handed down for a long time.

Innovation

NARUMI will never lean on its tradition, but will always continue to challenge new areas.

Sincerity

NARUMI will carry out all activities with unchanging sincerity, wishing for the happiness of all of our customers, business partners, shareholders, and employees.

Quality

NARUMI will always strive to provide products and services with the highest quality control to gain greater satisfaction and empathy from our customers.

Environment

NARUMI will comprehensively consider the global environment, including environmental conservation, and will conduct corporate activities that are compatible with a recycling-oriented society.

Our story

NARUMI was the first company in Japan to successfully mass-produce bone china, a challenge that was considered extremely difficult at the time. As a pioneer of bone china, NARUMI has continued to produce high quality products with a strong commitment to the shape and color of bone china tableware, and has been highly evaluated in the market. This commitment to quality has also been passed on to other types of ceramics and glassware.

Our history

1938

Nagoya Seito builds a new German-style ceramics factory in Narumi.

1943

During the war, Sumitomo Metal Industries, Ltd. acquired the Narumi Plant from Nagoya Ceramics Co.

1946

After the war, the company was founded as Narumi Pottery Works of Fuso Metal Industries Ltd. and started the tableware business, which was a peaceful industry during the Nagoya pottery making era.

1950

Established Narumi Corporation.

1962

Succeeded in commercialization of “Cook Master”, a pot using the super heat-resistant glass material “Neoceram”, in cooperation with Nippon Electric Glass Co.

1965

Obtained a patent for bone china raw material and succeeded in mass production for the first time in Japan.

1965

Began exporting bone china dinner sets to the United States.

1975

Began selling full-scale commercial tableware made of bone china.

1982

Established Mie Narumi Co.

1988

Began production of ultra-premium bone china “Clon de Muse”.

1991

Established NARUMI SINGAPORE PTE LTD. as a sales base in Southeast Asia.

1995

Established PT. NARUMI INDONESIA (overseas production base)

2000

Consolidation of domestic production to Mie Narumi Co.

2002

Began selling STYLES tableware for daily use.

2004

Launched direct online store “e-NARUMI”.

2005

Narumi (Shanghai) Trading Co., Ltd. established (China sales base)

2006

Became independent from Sumitomo Metal Industries, Ltd. through MBO (Management Buy-Out).

2007

Started sales of glassware brand “GLASS WORKS NARUMI (GW)”.

2010

PT. NARUMI INDONESIA second plant was acquired.

2015

Shareholder change at Ishizuka Glass Co.

2016

On the occasion of the 70th anniversary of the company’s founding, the brand tagline was changed from “Encounter with good things” to “Good things, always and forever”.

2016

NARUMI TABLEWARE USA, INC. established (U.S. sales base)

2017

Established PT. NARUMI GLOBAL SUPPLY INDONESIA (sales base in Indonesia)

2018

Established the Taiwan office of Nissho Narumi Co.

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